BECOME A LEADER IN YOUR COMMUNITY

You have the power to improve your community for future generations by keeping tobacco and nicotine products out of the hands of children. 

Become a Tobacco 21 advocate today! 

ENTER YOUR EMAIL BELOW TO DOWNLOAD OUR FREE TOBACCO 21 TOOLKIT!

WHY 21?

The younger the buyer is, the less likely they are to achieve a purchase even with current shoddy enforcement. Moreover, most social sources of tobacco for teens are themselves younger than 21. Age 21 reduces initiation in younger kids and inhibits consolidation of addiction in older teens.

 

Tobacco 21 © Copyright 2016

MARKETING TOWARDS TEENS

The National Youth Tobacco Survey reports that in 2014 overall use of tobacco among youth rose, exposing dangerous new trends. Clever marketing by the tobacco industry, pushing small cigars, hookahs, e-cigarettes, and flavored vaping products, has put millions of young people at risk of lifelong lethal nicotine addiction.

ACCOUNTABILITY

The most compelling argument for taking tobacco to age 21 comes from the tobacco industry itself:  “Raising the legal minimum age for cigarette purchase to 21 could gut our key young adult market (17-20) where we sell about 25 billion cigarettes and enjoy a 70 percent market share.”  They know their markets, it’s time we listened.

ALCOHOL TO 21

After the Vietnam War and the reduction of the voting age to 18, many states lowered their drinking age. The disastrous drunk driving results of this action prompted our nation to move all states drinking ages to 21. Not only did drunk driving deaths plummet, but youth usage and binge drinking fell by a third.

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